Last call for Brides Across the Bridge!!

This year I've had the honor of being one of the sponsors  for the Foyle Hospice's 'Brides Across the Bridge' event.  Last year, myself, my staff, members of my family and hundreds of other women (and one man!) took to the streets of Derry in wedding dresses and set a world record of 748 brides making it the largest gathering of brides in history!!

The Foyle Hospice were delighted to not only have raised thousands of pounds, and to get the Guinness Record, but to top this they picked up The Institute of Fundraising - Fundraising Event of the Year Award earlier this month.

The craic was ninety!!

The people of our city and from beyond (they are coming from miles away to take part!!) will be taking to the streets this week again to celebrate in their dresses. The event takes place this Saturday the 5th July 2014 at 3.30pm at the Guildhall Square and once again a stream of brides will parade over the Peace Bridge in their wedding attire.  It costs £10 to register to take part (or £5 for 'mini-me' brides - children are welcome to come along in their little dresses!!) and the hope is that we will raise thousands more this year and re-capture some of the magic we had at last years event.  And for those who couldn't make it last year, it will be a chance to get to be part of this great event and to have a bit of craic in their wedding dresses too.  The atmosphere was electric last year and if it's half as much fun as it was then, then you'd be mad to miss out!!

Get down to Foyleside ladies!!

For those of you who have decided last-minute to take part and need to go searching for a dress, there will  be dresses to hire out at the pop up shop opposite DV8 on level 2 of Foyleside Centre on Wednesday, Thursday and Friday of this week (see the Brides Across the Bridge facebook page for more details.)   The dresses were donated by our own shop, as well as from local shops such as Austin's and The Bridal Showroom.  Lots were kindly donated by the public, and I had boxes of dresses sent over the Irish sea - kindly donated to me by Giselle, Sarah, Cheryl, Linda and Laura who all own Bridal shops and wanted to help out.  There were about 60 dresses in total and about half are hired out already, so get your skates on this week if you want to get your hands on one!

Follow this link for more details and for the pop-up hire shop opening times. 

Brides-Across-the-Bridge facebook page - click here

Best of luck to the Foyle Hospice and I hope that everyone taking part has a fab day.  I'll be wearing my mum's wedding dress (my granny bought it for her this time 40 years ago and my parents will soon be celebrating their Ruby wedding anniversary) 

I'd love to hear about you and your wedding dress!!!  Leave a wee message below and tell us what you will be wearing on Saturday :) 

xx Ciara
Beautiful Day Bridal Cottage

www.beautifudaybrides.co.uk

Calling all girls with curves!!!!

We're really excited to announce that we are now taking bookings for our Curvy Girls event which will be on the 28th and 29th June 2014.    We normally only get to do one of these a year, but we've managed to get a second one organised for this year which our brides will be delighted to hear about!!  Our event at the start of January was a huge success!!

At Beautiful Day, we are well known for keeping stock in a variety of sizes with well over a quarter of our stock aimed at the size 18+ bride, with many from Special Day's Beautiful Brides Plus collection.  However, on our Curvy Girl event, we will be getting a range of plus sized Maggie Sottero dresses on loan for one weekend only which will give our brides an even wider range to choose from.  At the event, we also give 10% discount to anyone who places a deposit on a wedding dress, and the good thing is that even if you are not ready to get measured or to pay the usual 50% deposit, you can pay a smaller £200 deposit and revisit us approx 6 - 7 months before the big day and get the size finalised and the rest of the deposit paid.

This is our fourth Curvy Girls weekend and they do book up fast if past events are anything to go by.  The feedback from past Curvy Girl weekends has been fantastic and all the brides who come to this event comment on how impressed they are with the choice of styles.

Tel us on 02871 813682 or email us on beautifuldaybrides@hotmail.com to book in,

Or fill in our booking form on http://beautifuldaybrides.co.uk/contact/1341570

After-hours appointments on Wednesdays and their refundable booking fees

Just a wee note to explain all about how our appointment system works for late nights.
We open Tues - Sat during the day with late nights on Wednesdays (normally until about 8pm or 8.30pm) and for any appointments booked in for a Wednesday evening after 5pm, we take a £25 booking fee.

This fee is refunded
a) when the bride arrives for her appointment, or
b) if she has to cancel and gives us prior notice.  (Normally 24 hrs, but if she contacts us first thing in the morning when we open we will go ahead and refund)



I implemented this three years ago after a string of no-shows (three on one particular night!!)  It's a problem we have every week during the daytime, but it's even more frustrating when you have given up your evening with your family to stay on late at work and don't get any notice that a bride will not be attending her appointment.  It does work.  In the 3 years we have been doing this, I've had one no-show who lost her £25.  I've also let two slip the net who gave me excuses why they couldn't pay, and both let me down which is why I am very strict about taking the booking fee.  No fee, no evening appointment!!  I hope this explains why we do it.  Most people are very understanding and are happy to pay.  We do get the odd protest about it, but I hope anyone reading this will see why I brought this system in.

If you are booking a late night, you'll have to ring the shop on 02871 813682 so that we can get your credit or debit card details (we don't like people sending details by email!!) .  Alternatively , you can pay by paypal at beautifuldaybrides@hotmail.com (you'll need to request an invoice from us via email), or you can call in in person to the shop.

Let me know if you have any questions!!

Sale day tips and advice to get your dream dress at a bargain price!!

We have set a date!!  It will be on Friday and Saturday 25th and 26th April, from 10am to 5pm both days.  This time we are operating an appointment-only system with 50 min slots, so you MUST BOOK IN in advance to guarantee that you will be able to try on dresses.  

All sale dresses reduced by AT LEAST 50%.  

Many reduced by up to 75%

Many dresses will be from our current collection and will only be reduced for the 2-day sale and will then revert to full price once the sale is over.  So remember to bring your purse and your helping crew!! 

People always ask me about sale days and what advice I would give anyone looking to come to one, so here's a list of top tips that I've put together which should help you to on your quest to find a dream dress at a bargain price!

Top tips for attending a sample sale..

1. Get out beforehand and try dresses on.
Don’t make a sample sale your first bridal shopping trip.  The girls who come prepared with ideas from trying on beforehand are the girls who have the most success at getting a bargain.  You will be restricted to the number of dresses you can try on (5 max!!)  so you don't get the normal private consultation to try and figure out what shapes and styles you prefer and which ones flatter your figure.  When you come to a bridal sample sale, you should already have a good idea of what style you are looking for, what size you need and what suits your shape.

2. Bring a friend

Don’t bring a whole entourage, but bring someone who will be brutally honest. Weddings are expensive and any discount you can get, especially if it’s on your dress, is well worth it - but only if you will be happy with it. Brief your friend to be brutally honest and listen to  her (or him!)  And remember that on a 2 day sale,  you can't go for a look and come back again the next week.  So if you need your friend/sister/mum with you to help you make the final decision, then make sure she comes with you to the sale event. 

3. Wear the right underwear
This is a wedding dress appointment necessity regardless, but make sure you wear the right undies! You need to do everything you can to see how the dress will fit you.   

4. Bring your purse!!!!!!!!!!!

You'd be surprised at how many people don't think about this one - remember, it's a two day sale, and we don't hold items over.  So bring your purse (we accept all major credit/debit cards) so that if you do find 'the one' then you can actually buy it!!! (and many of the dresses will be reverting to full price after the event)

5.  Ask the sales assistants about sizing.

Bridal sizes are generally a bit smaller than high street sizes, so when you are looking, bear that in mind.  But also, don't be afraid of looking at dresses which are a little bit bigger as they can always be taken in.  If in doubt, ask one of our sales assistants for guidance on the sizes when you are looking through the dresses.   All dresses will be grouped in sizes to make it easier.

Part-time job at Beautiful Day Bridal Cottage

We are recruiting a new member of staff to work at Beautiful Day and anyone interested should apply directly to the shop by sending their CV to us in person, by post or by email at beautifuldaybrides@hotmail.com.  The closing date is Fri 21st March at 12 noon.

People often think that it's quite a glamorous job working in a bridal shop, but I want to let you know that it is a very physically demanding job and it's hard work!!  The successful candidate should be energetic, hard working and physically fit.  A good eye for detail and an eye for fashion is essential as the job involves helping brides pick out dresses and matching accessories.  And as the job involves working closely with a bride and her helpers, then good interpersonal skills and enthusiasm is essential!!  Experience working in a bridal shop would be an advantage, but is not essential, however we would expect at least a year's experience working in retail.

Whoever gets the job will be expected to work most Saturdays from 9.30am until 5.30pm and must be able to do an occasional day outside this too (eg to cover holidays, help with wedding fayres, sale events or to lend a helping hand if we have a particularly busy week) so flexibility is a must.

Interviews will take place in the week commencing 24th March.

Good luck!! And if you have any questions, please drop me an email or ring the shop on 02871 813682.

Shopping for your wedding dress - some questions and answers.......

Hi everyone!!  Haven't been blogging now for a few months, so trying to get back into the swing of it!  I've had several queries recently (particularly at the wedding fayres) and I've been jotting them down to address in a blog, so I'm grouping them all together in this topic.   Your essential guide of Q&As in relation to going wedding dress shopping in our shop. Hope you find some useful tips. xx Ciara

When should I go looking for my dress?
We are always getting new styles coming along and dress styles are always getting discontinued, so in short, my answer is go when you are ready to seriously think about buying the dress.  In an ideal world, we'd all go looking 2 years before to get ideas, we'd find a dress, and then come back 8 months and it's still there waiting for you, but in practice it doesn't work. So don't make the mistake of missing out on your dream dress because you've come too early and found out that the dream dress you found last year has gone discontinued or that we've sold our sample.  And don't leave it too late either or you may be limited to buying off the peg!!!  Last orders are usually 6-7 months before the wedding, but 12 months before is a good time to start looking.  Our brides order on average about 10 months before their big day.

Who should I bring with me?
We have seating for up to three people in our bridal rooms. Any more than this, and the search can often get chaotic with too many opinions and not working on focussing on you and what your wants and needs are. Ideally, one or two helpers is best, but don't be afraid of setting out to look on your own either.  You'll often want your closest friend, a sister, your mum or someone close to you to help you make that final decision, but just make sure that whoever you bring, they will be on the same wavelength as you and that they will give you honest feedback without letting their own personal tastes get in the way if finding the dress for you. Choose your helpers wisely!!  If you don't, you could be setting yourself up for a difficult and frustrating time!

How long do I get for an appointment?
You will normally get 70 mins for an appointment.  However, if you get to the end of your allocated time and you find that you want to see more dresses, you are more than welcome to book a second appointment to come back another day.  We often run on a tight schedule, especially on Saturdays, so try to be on time.  If you are late, we cannot let you eat into the time of the girl after you. (I had a bit of a backlash about this one recently from an unhappy bride, but I'd like to think that most of you would be happy to oblige when it comes to helping to keep our appointment book running to schedule and not keeping other brides waiting.)

What should I wear?
If you can, wear a strapless bra and big knickers (unless you aren't embarrassed about being seen braless or in a skimpy thong!)  You are free to wear leggings or tights if that makes you feel more comfortable (or warmer in the winter).  We do give a one-to-one personal service in our shop and you will be helped into and out of the dresses at all times, so make sure you feel comfortable with what you are wearing.  Bring heels if you can as the dresses are quite long (we'll have extra pairs of court shoes and a box for you to stand on if you need a little help though!!)  And we would would ask for minimal make-up and no rub-off tans. You will be trying on thousands of pounds worth of dresses, so things like heavy foundation and lipstick mean expensive trips to the dry-cleaners for us, so you may be asked to remove make up if you come with quite a lot on!!

I have a strict budget!
Our dresses range from £400 to £1800, and we always will do our best to steer you in the right direction should you be on a strict budget.  Just let us know what your budget is when you arrive or when you are booking your appointment and we will keep you right!!  We would never encourage you to try on an £1800 dress if your budget is £900 and it can often lead to frustration on the brides part, so keep us informed.

Can I take pictures?
I used to turn a blind eye to this one, but due to designers' stricter copyright rules, photography of their dresses in our shop is not permitted (unless it is a dress you have purchased or have placed a deposit on). We are not even permitted to take photos at our designers' fashion shows :(   Almost all dresses can be viewed on the designers' websites anyway, so we will point you in the right direction should you wish to have a picture of the dress to see at home.  And don't forget that you are welcome to come and see your favourite dresses again should you need to - we won't expect you to make a decision based on your memory of one visit.

If I find a dress, what deposit do I need?
You'll need 50% of the dress price to place an order.  However, assuming you have got the time, you can pay an initial deposit of £200 and pay up to the 50% in instalments.  Quite a lot of our brides find it easier to do it this way.


Also, just a note to say that it is always a wise move to look for your wedding dress first before you move on to your bridesmaids.  It can be often a confusing task when presented with bridesmaid shopping when you have no idea if your dress is white or ivory or champagne, when you have no idea if you will fall for a modern style or vintage inspired style, or when you have no idea what neckline you are looking for.  Get the wedding dress sorted first, and your task will be much easier and you'll have a clearer focus.

And let us know if your close friend, your cousin, your sister-in-law or workmate has got their dress with us. Our dresses are available for anyone to order, but if we get a heads-up on connections with existing customers, we can make sure we steer you away from picking the same dress as them :)

And remember to keep an open mind when you go shopping.  You might feel a million dollars in a dress that you never dreamed of trying on, so don't come in wearing blinkers and be prepared to surprise yourself!!  Some girls find their dream dress in their first shop - for others it takes a few more trips around to find one that they love, so be patient and don't get too disheartened if you don't find it right away.

Putting your own stamp on your wedding dress

Recently a bride and her group of helpers visited my shop to try on wedding dresses. After I introduced myself, the very first thing she asked me was whether I had an exclusivity policy in my shop.  She wanted to know if all our dresses were ‘one-offs’ and asked if she bought her dress in my shop, would that mean that my sample would be taken off the rails and not sold to anyone else.

I suggested to her that perhaps she was visiting the wrong type of retailer.  My business wouldn't survive for much longer if I introduced such a policy, so I couldn't even if I wanted to!!  Most bridal boutiques, including my own, sell dresses from their chosen designers’ collections, and not only do we normally sell more than one of each style, but most of the styles we have can be found in bridal boutiques in several other shops in the country, and we have no control over what they sell and to whom.  I suggested that she might be better off visiting a dress designer to have a bespoke dress designed if exclusivity was very important to her (and I pointed out that the price ticket will be much, much higher that she would pay for a dress from a designer’s collection!!  In fact, a one-off designer dress would most likely swallow up the entire wedding budget - at the very least!)

However, there were things we could do to try to help her if she didn't want to pay to get a bespoke dress designed to make her feel more at ease, and we were soon trying on a selection of dresses from the 90+ styles we have in store and feeling more relaxed about the whole thing.  The first thing I told her is that if she had any friends or family that were getting married, then to let us know.  I always joke that I am not psychic and don’t have a crystal ball, so I need to know if Mary Jane is your cousin or that you sit beside Emmy Lou at work (and if they have got their dress with us).  If I get a heads up, I will make sure they don’t buy the same dress as you.  (I have reluctantly broken several girls hearts in the past by refusing to sell them a dress when such a situation did arise)  I never assume that physical proximity means that people are acquainted or if they even know each other.  Two girls that live in the same town may not cross paths in their lives, but two girls who live 40 miles apart may be future sister-in-laws!  Or their mums might be next door neighbours!  And yes – these are things we have encountered!!  So whilst we do not guarantee exclusivity, if we get a heads up that people are closely connected, we wouldn't sell  the same dress to both brides  (although we cannot stop them going and ordering it in another shop... and yes – this is another  situation we have encountered and had no control over whatsoever!!)

I always think that every bride looks different on her big day anyway.  The dress is one part of the look.  There’s the hairstyle, the head dress, the veil, the bouquet  flowers, the bridesmaids standing by her side (and the groom of course!).  The dress is one part of the picture.  And I love it when a bride decides to customise her dress!!  Our seamstresses are always busy making modifications to the dresses (within reason!) – little lace boleros with high necklines that totally transform a strapless dress..... sparkly belts beaded with Swarovski crystals that draw the eye to the waistline.... dainty cap sleeves that drape off the shoulder.... cute little satin cut-away jackets.... lace and beaded appliqués added to plain satin dresses.. a flowered shoulder strap with little beads cascading from silk rosebuds....  there are so many ways to put your stamp on your wedding dress and give it that bespoke feeling for a fraction of the price of a bespoke dress.  Here are a few examples of things that you can do to customise your dress – I hope this inspires you!!!!  And remember, than when you have a consultation at our shop, we can spend time helping you to make your dress your own and help you to to make a little more exclusive if that's something that you are looking for.

Here's the Maggie Sotttero Sabelle  (a strapless dress) shown with cap sleeves and also with a lace jacket - both available to order in our shop. 

These are two of my favourite jackets which can also be purchased separately.  Team these up with a strapless dress and you get a totally different look.

Belts come in a whole variety of different colours with beading, flowers and appliqués.  These can change the whole look of a dress.  We have loads from the likes Maggie Sottero, Essense of Australia and Linzi Jay.

Divina by Maggie Sottero with two different belts.... or maybe you don't want to go the belt at all!!

I love this flowered belt my Maggie Sottero!  Totally transforms this dress!!

Shoulder detail which can change the whole look of a dress...

I hope this blog will help you think outside the box and help you with ideas if you want to make your dress more unique.  Please feel free to add any of your own ideas or pictures!  Ciara.