This time 11 years ago I was starting out from scratch with a brand new business. We've come a long way in that time; it's great to have watched the business grow from nothing into what it is today - and it's still going from strength to strength. I was delighted this week to meet one of my former brides again - I've met loads of former customers again over the years, but she was one of the brides who put her faith in our new business and ordered a wedding dress the week we opened - and her sister came and bought her wedding dress off us this week too!! So a double delight!!
On Sunday, I'll be off to Harrogate to visit the annual British Bridal Exhibition where I'll be visiting the teams from Maggie Sottero, Essense of Australia, Mori Lee and Special Day and seeing what they've got in store for next year for our brides getting married from late 2016 onwards. Watch this space!
And then it's off to Birmingham for a retailer seminar with Randy Fenoli from TLC's 'Say Yes to the Dress', so it's going to be an exciting week!!!!
I'll be back on Wednesday evening, so the shop will be closed for a few days and reopening on Thursday 17th September.
If you need to contact me between the 13th and the 16th September, send me a message on our Facebook messenger or an email on beautifuldaybrides@hotmail.com and I'll do my best to get straight back you!
Ciara xxx
Thursday, 10 September 2015
Saturday, 11 July 2015
2015 Summer holiday closure
Just a heads-up on our summer holiday opening hours for this year.
We will be open as usual until Saturday 19th July.
Then we will be closed for two weeks, re-opening on Tues 4th Aug.
Our messaging system will be switched off on Facebook and on the telephone for that two week period, but you can still email us on beautifuldaybrides@hotmail.com, but emails will not be viewed or replied to until I return from my family holiday. I'm trying to do a proper work switch-off on my campervan trip this year!!
However, one of my staff will be in a few days in between for steaming dresses, taking deliveries and for brides collecting and having try-ons etc. (ie. on the morning of Wed 22nd July, the morning of Wed 29th July, and the morning of Saturday 1st August, just in case anyone who I've told to come is panicking that no-one will be here!)
If you're looking to visit our shop in this period on these dates for any repeat try-ons or collections, please get in touch asap before we close up on Saturday the 19th!!
By the way, Lorraine next door who does most of our alterations will have different holidays from me (with a week overlapping)
Monday, 15 June 2015
My big fat fake wedding dress!!! The world of counterfeit wedding dresses explained.
If anyone follows my social media posts or picked up a 'Brides Beware' leaflet at my shop or at a wedding fayre, they'll have noticed that I feel very strongly about counterfeiting in our industry and I often highlight the dangers with pictures of 'real versus fake' to illustrate the point. I have been thanked by numerous brides over the years for making them aware of the fact that counterfeiting goes on - many brides have told me that they were on the verge of buying a copy of a designer dress with no idea that they weren't getting the exact same dress as was shown in the picture. But what I haven't done is to explain to people what goes on in the world of counterfeit wedding dresses and why we should stop and think about the industry as a whole and the implications of what 'buying fake' means.
The sad reality is that counterfeiting goes on with many products. If anyone watches 'Fake Britain' they'll know that there are people out there making everything from fake food products and alcoholic drinks, to fake DVDs, perfumes and electrical items. It seems that in this day and age there are fake versions of almost anything!! And fake designer wedding dresses are a big thorn in the side of most of the top wedding dress designers and the stores which invest in their labels in bridal boutiques all over the country.
I've blogged and shown pictures on my Facebook page before and shown the scary reality of what many of these dresses look like - I even have a few in my shop that were given to me by disappointed brides who had believed that they were going to get a dress that looked identical to the one in the photograph, but were left bitterly disappointed when they received their gown. The two below aren't the worst to be fair, but they show dresses that some people would call 'passable' beside the authentic version.
I guess it's like everything in life - some people are more easily pleased than others. For many brides, they will accept nothing short of the high quality that you get from a designer dress for one of the biggest (and most photographed) events of their lives, but for others, they are pretty clued up on the fact that they are getting a fake dress and will settle for a cheaper version of the dress in the form of a counterfeit dress. They know what they are getting and are happy to settle for something that isn't up the same standard as the real deal.
'Sure what harm is there in buying fake goods?' many would say. But there's a lot to consider when going down this route....
The first issue is related to the factories in which these dresses are made. Dress designers have a constant fight on their hands trying to target the factories which are illegally using their copyrighted images and designs and who are then supplying fake dresses - and the thing that makes it so hard is that these are 'back-street' set ups which are operating illegally and are hard to track down. Often the only thing visible is a website which doesn't even supply a phone number or address. When I buy dresses from my designers, they use legitimate factories which they either own or lease. These factories follow strict guidelines when it comes to things like health and safety, and there are labour laws in force to make sure that employees are working in good conditions, get a decent wage and get things like holiday pay. They also have restrictions on their working hours to make sure they are not exploited. Okay - it means that we pay more for items that come out of these factories, but I for one can sleep better at night knowing that my business isn't selling goods that are made in sweat shops with 10 year old children sewing beads on dresses, or knowing that a person isn't doing a 80 hour week with no overtime in factories with no air-conditioning. Back street counterfeit factories can produce dresses that we can buy for a cheaper price, but at what cost? I find it sad enough that the designers of the dress are losing out on getting their cut for having their designs stolen, but when people are getting exploited, that's a whole league of it's own. The price is cheaper, but at what cost?
Quality control is extremely suspect when it comes to fake designer goods. Wedding dresses have to pass certain tests so that factories are not forwarding goods that may be extremely flammable for example. Another one is to make sure that you don't get a dress that has a nest of baby spiders in it (yes - wedding dress parcels from our designers' factories have to treated to make sure that no foreign critters arrive as a nasty surprise!) One of the realities of fake wedding dresses is that gowns can come apart on the wedding day (followers of my Facbook page may remember one that went viral a few years ago where a bride bought a fake dress and it fell apart on her wedding day... and she had told her guests it was from my shop!) Whilst I was angry that she fibbed about getting the dress with me, I did feel sorry for her that her day was ruined due to shoddy workmanship. You can't undo your wedding day, the pictures or the memories of a dodgy wedding dress that fell apart on the day.
When you buy a genuine dress through a wedding shop, you also know that they have went through all the proper channels. When a bride is waiting for her dress to arrive and it has come from a source that is above board, the bridal shop owner is not panicking that the bride's dress will be confiscated by customs. When I track parcels and hear that a dress has arrived at customs, I'm thinking 'great - this dress is almost here!'. When a bride buys a fake dress either directly online or through a home seller, it's fingers and toes all crossed that customs don't seize it. A change in European laws last year now means that products entering the EU will be seized and destroyed if intercepted, and they already have destroyed billions of pounds worth of counterfeit goods since this law has come into effect. Follow this link to a BBC report to find out more. http://www.bbc.co.uk/news/business-26080135
With an imminent wedding on the cards, is it worth taking the risk when you could have bought a wedding dress elsewhere that would have fitted into the same budget? (eg. at a wedding dress sample sale) Counterfeiting has huge implications for the local and wider economy. Avoiding taxes and customs affects every person in our country who uses services that depend on these taxes, whether it is for educating our children or having an illness treated at your local hospital. Top celebrities have been named and shamed in recent years for tax avoidance - counterfeiting is no different in respect this issue. It's on a smaller scale for each individual, but a much larger scale when they are all added up!!

At the end of the day, I can't stop brides buying fake wedding dresses (or any fake goods for that matter), but what I can do is highlight the dangers and make them stop and think before they go down that route. It's very tempting when you are presented with an image stolen from the designer's website and a price tag that seems too good to be true. I can guarantee that if you put the fake dress and the genuine designer dress side by side, the quality, the fabrics, the beading, the cut and structure of the dress and the workmanship will be of a very different standard. Buy a designer dress at a sample sale, or even buying pre-loved, you get what you see, you have it that day, you won't be worrying about it getting seized at customs and there won't be any nasty surprises. Buy cheap - buy twice. I've come across that scenario many times. Brides who have told me that they chanced a fake dress and ended up down in my shop looking for a new dress on the run up to their wedding. Just be careful and don't set your expectations too high if you do decide to go against the advice posted here. A wedding is one of the biggest days of your life, and there's no doubt that the bride is the focal point of the big day. With all eyes on you, is going down the counterfeit road the best way?
The sad reality is that counterfeiting goes on with many products. If anyone watches 'Fake Britain' they'll know that there are people out there making everything from fake food products and alcoholic drinks, to fake DVDs, perfumes and electrical items. It seems that in this day and age there are fake versions of almost anything!! And fake designer wedding dresses are a big thorn in the side of most of the top wedding dress designers and the stores which invest in their labels in bridal boutiques all over the country.
I've blogged and shown pictures on my Facebook page before and shown the scary reality of what many of these dresses look like - I even have a few in my shop that were given to me by disappointed brides who had believed that they were going to get a dress that looked identical to the one in the photograph, but were left bitterly disappointed when they received their gown. The two below aren't the worst to be fair, but they show dresses that some people would call 'passable' beside the authentic version.
![]() |
The fake one on the right may not seem so bad - but compare it to the one on the left... |
I guess it's like everything in life - some people are more easily pleased than others. For many brides, they will accept nothing short of the high quality that you get from a designer dress for one of the biggest (and most photographed) events of their lives, but for others, they are pretty clued up on the fact that they are getting a fake dress and will settle for a cheaper version of the dress in the form of a counterfeit dress. They know what they are getting and are happy to settle for something that isn't up the same standard as the real deal.
'Sure what harm is there in buying fake goods?' many would say. But there's a lot to consider when going down this route....
The first issue is related to the factories in which these dresses are made. Dress designers have a constant fight on their hands trying to target the factories which are illegally using their copyrighted images and designs and who are then supplying fake dresses - and the thing that makes it so hard is that these are 'back-street' set ups which are operating illegally and are hard to track down. Often the only thing visible is a website which doesn't even supply a phone number or address. When I buy dresses from my designers, they use legitimate factories which they either own or lease. These factories follow strict guidelines when it comes to things like health and safety, and there are labour laws in force to make sure that employees are working in good conditions, get a decent wage and get things like holiday pay. They also have restrictions on their working hours to make sure they are not exploited. Okay - it means that we pay more for items that come out of these factories, but I for one can sleep better at night knowing that my business isn't selling goods that are made in sweat shops with 10 year old children sewing beads on dresses, or knowing that a person isn't doing a 80 hour week with no overtime in factories with no air-conditioning. Back street counterfeit factories can produce dresses that we can buy for a cheaper price, but at what cost? I find it sad enough that the designers of the dress are losing out on getting their cut for having their designs stolen, but when people are getting exploited, that's a whole league of it's own. The price is cheaper, but at what cost?
Quality control is extremely suspect when it comes to fake designer goods. Wedding dresses have to pass certain tests so that factories are not forwarding goods that may be extremely flammable for example. Another one is to make sure that you don't get a dress that has a nest of baby spiders in it (yes - wedding dress parcels from our designers' factories have to treated to make sure that no foreign critters arrive as a nasty surprise!) One of the realities of fake wedding dresses is that gowns can come apart on the wedding day (followers of my Facbook page may remember one that went viral a few years ago where a bride bought a fake dress and it fell apart on her wedding day... and she had told her guests it was from my shop!) Whilst I was angry that she fibbed about getting the dress with me, I did feel sorry for her that her day was ruined due to shoddy workmanship. You can't undo your wedding day, the pictures or the memories of a dodgy wedding dress that fell apart on the day.
![]() |
Fake goods being destroyed at customs |
With an imminent wedding on the cards, is it worth taking the risk when you could have bought a wedding dress elsewhere that would have fitted into the same budget? (eg. at a wedding dress sample sale) Counterfeiting has huge implications for the local and wider economy. Avoiding taxes and customs affects every person in our country who uses services that depend on these taxes, whether it is for educating our children or having an illness treated at your local hospital. Top celebrities have been named and shamed in recent years for tax avoidance - counterfeiting is no different in respect this issue. It's on a smaller scale for each individual, but a much larger scale when they are all added up!!

At the end of the day, I can't stop brides buying fake wedding dresses (or any fake goods for that matter), but what I can do is highlight the dangers and make them stop and think before they go down that route. It's very tempting when you are presented with an image stolen from the designer's website and a price tag that seems too good to be true. I can guarantee that if you put the fake dress and the genuine designer dress side by side, the quality, the fabrics, the beading, the cut and structure of the dress and the workmanship will be of a very different standard. Buy a designer dress at a sample sale, or even buying pre-loved, you get what you see, you have it that day, you won't be worrying about it getting seized at customs and there won't be any nasty surprises. Buy cheap - buy twice. I've come across that scenario many times. Brides who have told me that they chanced a fake dress and ended up down in my shop looking for a new dress on the run up to their wedding. Just be careful and don't set your expectations too high if you do decide to go against the advice posted here. A wedding is one of the biggest days of your life, and there's no doubt that the bride is the focal point of the big day. With all eyes on you, is going down the counterfeit road the best way?
Friday, 12 June 2015
Summer sample sale at Beautiful Day Bridal Cottage
All dresses in the sale are dresses which have been used as sample dresses, and will be reduced by AT LEAST 50%, with discounts of up to 75% (starting at £195). The selection of dresses will include current season dresses (reduced for that day only and then reverting to full price) and discontinued dresses. Most dresses will be Maggie Sottero gown and Essense of Australia, with some by Special Day and White One.
Book now to secure your private slot
Thursday 9th July 2015.
Thursday 9th July 2015.
Many dresses will be from our current collection and will only be reduced for the 1-day sale and will then revert to full price once the sale is over. Full price dresses will not be on show that day - just the sale dresses, so if you want to see non-sale dresses, please book an appointment for a different day.
People always ask me about sale days and what advice I would give anyone looking to come to one, so here's a list of top tips that I've put together which should help you to on your quest to find a dream dress at a bargain price!
Top tips for attending a sample sale..
1. Get out beforehand and try dresses on.
Don’t make a sample sale your first bridal shopping trip. The girls who come prepared with ideas from trying on beforehand are the girls who have the most success at getting a bargain. You will be restricted to the number of dresses you can try on (5 max in your allocated time slot!!) so you don't get the normal private consultation to try and figure out what shapes and styles you prefer and which ones flatter your figure. When you come to a bridal sample sale, you should already have a good idea of what style you are looking for, what size you need and what suits your shape.
2. Bring a friend
Don’t bring a whole entourage, but bring someone who will be brutally honest. Weddings are expensive and any discount you can get, especially if it’s on your dress, is well worth it - but only if you will be happy with it. Brief your friend to be brutally honest and listen to her (or him!) And remember that on a 1 day sale, you can't go for a look and come back again the next week. So if you need your friend/sister/mum with you to help you make the final decision, then make sure she comes with you to the sale event.
3. Wear the right underwear
This is a wedding dress appointment necessity regardless, but make sure you wear the right undies! You need to do everything you can to see how the dress will fit you. Plus, we ask for no fake tan, and that only light make-up be worn.
This is a wedding dress appointment necessity regardless, but make sure you wear the right undies! You need to do everything you can to see how the dress will fit you. Plus, we ask for no fake tan, and that only light make-up be worn.
4. Bring your purse!!!!!!!!!!!
You'd be surprised at how many people don't think about this one - remember, it's a one day sale, and we don't hold items over. So bring your purse (we accept all major credit/debit cards) so that if you do find 'the one' then you can actually buy it!!! (and many of the dresses will be reverting to full price after the event).
5. Ask the sales assistants about sizing.
Bridal sizes are generally a bit smaller than high street sizes, so when you are looking, bear that in mind. But also, don't be afraid of looking at dresses which are a little bit bigger as they can always be taken in. If in doubt, ask one of our sales assistants for guidance on the sizes when you are looking through the dresses. All dresses will be grouped in sizes to make it easier. The majority of dresses will be in sizes 12, 14 and 16, but we still have a good selection of smaller and larger dresses (it just means that the 12-16 bride will have a better picking choice!)
Please note that the vast majority of dresses will be ex-sample dresses, which means that they have been tried on in our shop and/or have been worn in fashion photoshoots/catwalk shows. They may have minor issues that need addressed, for example, some may need dry cleaned or spot cleaned or may have a few missing beads or buttons, and we have priced each dress accordingly to take this into account. You are getting a genuine designer dresses for a fraction of the full retail price and are able to see them and try them on , unlike shopping online where many of the 'bargains' are in fact poorly made copies of designer dresses, made with inferior materials.
Please note that the vast majority of dresses will be ex-sample dresses, which means that they have been tried on in our shop and/or have been worn in fashion photoshoots/catwalk shows. They may have minor issues that need addressed, for example, some may need dry cleaned or spot cleaned or may have a few missing beads or buttons, and we have priced each dress accordingly to take this into account. You are getting a genuine designer dresses for a fraction of the full retail price and are able to see them and try them on , unlike shopping online where many of the 'bargains' are in fact poorly made copies of designer dresses, made with inferior materials.
Beautiful Day Bridal Cottage, Greysteel, Co Derry - Tel 028718 13682
www.beautifuldaybrides.co.uk
Friday, 29 May 2015
Beautiful Day Bridal Cottage - new stockists for Mori Lee by Madeline Gardner
We're so excited to announce that we are the new stockists in the Derry area for Mori Lee by Madeline Garner. Alongside the main Mori Lee collection, we'll also have dresses from their Blu range and from the Julietta collection, designed especially for the size 18+ bride.
The dresses have started to arrive, and always, we'll be announcing all new arrivals on our Facebook page, so make sure that you have liked our page and are following our newsfeed to be kept up to date.
Sunday, 10 May 2015
After the wedding - caring for your wedding dress.
I remember one of the first things I did when I got engaged.
My mum sent me upstairs to find her wedding dress and she wanted me to
try it on. It was one of those special mother-daughter moments that I’ll
always treasure, and I have a picture of me wearing the dress standing by
the door in our living room (with part of my mum’s finger covering the lens of
the camera – back in pre-digital days when you couldn’t see what you’d taken!!)
I can’t say I would have worn my mother’s 1974 high necked
and long sleeved dress, but if I’d have wanted to, I’d have been gutted as my
mum failed to store her dress properly and the years had taken it’s toll.
Someone had told my mum to store her white wedding dress in a black
plastic bag and over the years the dress had turned from a pure white colour to
yellow. My mum was heartbroken when she realised just how much it had
discoloured. Perhaps this is the reason that I am always telling brides to look
after their dresses. Even if no-one ever wears it again, it’s lovely to
look back at your dress and see it looking like it was when you wore it on your
big day. And maybe one day you’ll be taking a picture of your newly
engaged daughter, niece or granddaughter wearing it, even if it’s just playing
dress up in the living room.
Giselle
from The Empty Box Company has compiled this list of tips for storing your
wedding dress. We have a selection of these boxes in our shop in various sizes
and colours, and shown on the link at the bottom of this page are examples of some of the
beautiful designs you can choose from. Perfect for co-ordinating with your
bedroom!! From funky to traditional and floral, you’ll be spoiled for
choice!! And if you buy the box from us, we can organise dry cleaning and
pack your dress away for you at no extra cost to you.
For destination brides, there are also travel sized boxes
which fit onto airplanes as hand luggage so you can take your dress away with
you and then use the box afterwards to store your dress.
THE DO’S AND DON’TS OF STORING A WEDDING DRESS
Wedding Dresses can pack away beautifully and remain as
white and perfect as the day they were worn: but there are some simple
essential rules for brides to follow:
DON’TS
1) Plastic dress covers are not suitable for long-term
storage: They do not allow for changes in humidity, or protect from light
and can leave particles behind after several years.
2) Normal cardboard or fabric boxes can contain
acid that causes the material of the dress to“yellow” or discolour. Avoid
flat pack storage boxes that offer limited protection, or ones that let in
light.
3) Do not store the dress next to the wood of a wardrobe,
drawer, suitcase lining, or other clothes, as these mediums will have an effect
on the purer fabrics of the wedding dress if the it lies next to them.
4) Do not wrap a wedding dress in coloured tissue
paper.Tissue paper to pack a wedding dress should be white and acid free.
5) Do not hang a dress long term on a clothes hanger (short
term is fine), as it places stresses on the seams and shape of the dress.
6) Do not store your dress in the attic. All
sorts of disasters here such as a leaking roof, damp, changes in humidity, and
insects can affect a dress in the attic; even if it is well protected.
DO’s
1) Do have your dress cleaned as soon as possible after the wedding by a dry cleaner that specialises in wedding dresses. Marks can show later even
if a dress does not appear stained now.
2) Follow simple sensible rules e.g. store away from
light, heat, damp, etc
3) Store the dress in a warm dry spare room, that has
no history of insects, instead of an attic.
4) Ensure the dress lies in a pH neutral material such
as a wedding dress box and is packed with acid free tissue. (Acid free
tissue paper will become acidic if kept in a non acid free box.)
5) A storage box should eliminate light, should be
breathable (i.e. non plastic), protect from dirt, dust, and spillage,
in addition to pH neutral i.e. contain no acid or alkali.
6) Do choose a really strong, sturdy box as it needs to
last a lifetime. It might even need to protect from disaster such as fire
or flood so a flimsy box might not be up to the mark!
7) Do choose a box that you love: it will be with you
for a long time, holding one of the most special items of clothing you will
ever own.
Once packed away, check on the
dress every 6 – 12 months to ensure nothing untoward has happened, and repack
e.g. once a year to help prevent creases becoming too permanent.
This guide is written by The Empty Box Company, who
specialise in beautiful Wedding Dress Boxes that preserve the dress to last a
lifetime. Their wedding dress boxes are handmade in the UK.
Click on the following link to see the variety of colours you can get your box in.
Thursday, 9 April 2015
Taking bookings for our Wtoo bridesmaid trunk show - 17th and 18th April
As the title says!!
Plus you'll get a great discount if you pay a deposit on your dresses during the event. You'll get 10% off, or if you have your wedding dress with us, we'll extend this to 15% discount.
In addition to our in-house Wtoo by Watters collection, we'll have a variety of dresses in on loan from Wtoo for that weekend only, so you'll get to see exclusive designs that aren't in our shop or any of the shops in the area - its'a always nice to have something that little bit different!! :)
Click this link to straight to the Wtoo site to check out the collection
click here for Wtoo
Call 02871 813682 to book or email beautifuldaybrides@hotmail.com
Friday and Saturday the 17th and 18th April 2015.
Ciara
Plus you'll get a great discount if you pay a deposit on your dresses during the event. You'll get 10% off, or if you have your wedding dress with us, we'll extend this to 15% discount.
In addition to our in-house Wtoo by Watters collection, we'll have a variety of dresses in on loan from Wtoo for that weekend only, so you'll get to see exclusive designs that aren't in our shop or any of the shops in the area - its'a always nice to have something that little bit different!! :)
Click this link to straight to the Wtoo site to check out the collection
click here for Wtoo
Call 02871 813682 to book or email beautifuldaybrides@hotmail.com
Friday and Saturday the 17th and 18th April 2015.
Ciara
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